80/20 Sourcing is hosting a webinar for e-commerce in Asia, focusing on the common challenges that Western business owners encounter at the intersection of intellectual property and online selling and sourcing. This webinar will focus on the basics of international trademarks and the tools available to business owners to secure and protect their brand. Kent Dallow (see bio link here), Adsero attorney, and Tyler King, legal assistant to Amy Hsiao, are invited to speak to the group about the concepts of trademark rights and the differences between the US and Chinese IP systems. Kent and Tyler will address overviews of the different trademark systems and the first steps to establishing and maintaining a strong brand presence across the globe.
The first 20 minutes of the webinar will be dedicated to an overview of the US trademark process and similar systems throughout the world.
The second 20 minutes will focus on an Asia-specific overview, along with discussion of the differences in strategy required to do business in the Chinese market.
Webinar Date/Time: Thursday, July 1, 2021 (8PM-9PM EST)