Adsero Partner Amy Hsiao Invited to Speak at INTA Event Focusing on Metaverse Trademarks

Adsero IP’s Amy Hsiao will be speaking at INTA's seminar focusing on Metaverse rights for brand owners.

The International Trademark Association (INTA) will be hosting a seminar focusing on Metaverse rights for brand owners. This virtual roundtable will feature thought-leaders in the space, including practicing attorneys with specialized knowledge on these developing topics. Adsero IP’s Amy Hsiao (bio link here) has been invited to speak on the unique approach the Chinese Trademarks Office (CNIPA) is taking towards Metaverse trademarks for virtual goods. Amy is a partner and the Chair of Asia Trademark and Anti-Counterfeiting practice with Adsero IP.  During her section, Amy will address the varying approaches that different Asian jurisdictions are taking towards virtual and metaverse trademarks, the key subclasses under China's practice, the non-standard but approved descriptions along with recommended strategies for securing virtual rights, and recent developments in China.

The one-day event will be hosted on September 21, 2022. The agenda for the event is below; all times provided are in Singapore Standard Time:

3:00PM: Welcome Speech

·        Ramakrishna Damodharan, Managing Director of Adipven (M) Sdn Bhd

3:10PM: The Future of IP in the Metaverse

·        Seth Hays, INTA Chief Representative, Asia-Pacific

3:20PM: Sharing Cases on the Specificities of Chinese Metaverse

·        Amy Hsiao, Partner, Adsero IP (US)

3:40PM: Esports and the Metaverse

·        Iris Córdoba, Global Sports Innovation Center (Spain)

4:00PM: Sharing Cases on the Specificities of UK Metaverse

·        Lucy Mills, Senior Associate, Potter Clarkson LLP (UK)

4:20PM: Q&A Session

4:50PM: Closure and Wrap-up