In 2019 China announced a series of amendments to the Trademark Law significantly impacting brands doing business in China. The changes range from resolutions combatting bad faith trademark squatters (and their agents) to increasing damages awards for trademark infringement. Despite these seemingly positive developments, we’ve also observed courts across China, from the high court in Shanghai all the way to the Supreme People’s Court, issuing rulings which potentially may have a detrimental effect on brands. The danger in China is not knowing what one doesn’t know. A smart move in the market may create instant success while a wrong move in the dark may jeopardize the entire enterprise, and inadvertently make one an infringer of its own brand!
We will review these developments and address other vital questions in our Enforcement
Update in China:
After our presentations, we will engage in a live question and answer session with participants so we can directly answer your questions about these important issues.
Here’s a link to the program details: https://www.pli.edu/programs/intellectual-property-rights-enforcement. If you can’t attend in-person, we have webinars also!
We hope you'll join us.